NTUC FairPrice Foundation is a registered charity set up by NTUC FairPrice. It was launched in March 2008, with a pledge of $50 million over 10 years from NTUC FairPrice, and a mission to provide “A Better Life for the Community”.
Corporate philanthropy is very much a part of NTUC FairPrice’s DNA. Over the years, it has played a key role in moderating the cost of living for the average Singaporean. With the launch of the Foundation, FairPrice is now one step closer to its vision to be a world-class retailer with a heart.
With the Foundation in place, FairPrice is now better organised for corporate giving and is in a better position to support and contribute to causes that are aligned to their social mission in a systematic and sustained manner. The foundation also serves as an institutional tribute to FairPrice’s commitment to serve, care and share with the community at large.